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U by Kotex Kicks Off Social Campaign

Brand will donate up to 250,000 period products this April

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Inspired by research suggesting one in four women struggled to purchase period products, U by Kotex became the founding sponsor of the Alliance for Period Supplies, an initiative of the National Diaper Bank Network, in 2018. Since its launch last May, the Alliance for Period Supplies and its allied programs have distributed more than 10 million U by Kotex period products with the support of retail partners and consumers.

“What a great first year. We were overwhelmed by the positive response,” says Deniz Gurler, senior brand manager for U by Kotex. “To continue this momentum, we’re excited to announce the #WithUSheCan social campaign this April. Through the hashtag, we will increase awareness around this important topic and help provide more women access to period products they need.”

U by Kotex is committed to ensuring a women’s period never stands in the way of her progress, from her first period to every first thereafter. To prove that commitment, U by Kotex will donate two products for every first period or first milestone story shared using the hashtag #WithUSheCan. The program kicks off April 2 with the help of influencers Janaé Mason and Kat Lazo and will run through the first anniversary of Alliance for Period Supplies on May 1.

“With the support of U by Kotex and its With U, She Can campaign, we have been able to help thousands of indivdiuals access the period products they need to thrive,” says Joanne Samuel Goldblum, chief executive officer of Alliance for Period Supplies. “The Alliance for Period Supplies, and our allied programs, embraces U by Kotex ‘s efforts to encourage women to share stories of their ‘firsts.’ We believe each story and each voice matters, and can help achieve period equity for all.”

Select retail partners are also teaming up with U by Kotex throughout the year, linking purchases of U by Kotex products to an additional donation to reach even more individuals in need. This month, purchase of any U by Kotex product at Walmart between April 1 and April 30 will spark a donation of two period products, up to 250,000 period products, to the Alliance for Period Supplies.

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